RETAIL & TRADE MARKETING
Drive Purchase Decisions Where They Matter Most — At the Point of Sale
In-Store Branding. Retail Activations. Merchandising. POS Display Systems.
Service Introduction
At the point of purchase, the battle for consumer preference is won or lost in seconds. Hashmi Media’s trade marketing division helps brands dominate the retail environment through compelling in-store branding, flawless merchandising execution, and powerful point-of-sale materials. We work with FMCG, beverage, personal care, telecom, and food service brands to ensure their presence in the trade channel is as strong as their above-the-line advertising.
What This Service Includes
In-Store Branding
Shelf talkers, danglers, floor graphics, window graphics, and full shop-fit solutions tailored to channel requirements.
Planogram Execution
Structured shelf display planning and execution to maximise product visibility and compliance across retail formats.
POS Display Systems
Counter units, free-standing display units (FSDUs), gondola ends, and checkout display solutions.
Retailer Signage
Exterior and interior signage for retail partners and distributor outlets including shop fronts, fascias, and light boxes.
Merchandising Teams
Trained field teams for in-store execution, product placement, and compliance monitoring across multiple markets.
Trade Promotions Support
Execution of in-store promotional mechanics including price communication, offers, and seasonal activations.
How We Work
Step 1 Channel Audit: We assess the current retail environment and identify execution gaps.
Step 2 Solution Design: Our team designs a trade marketing plan aligned to your sales objectives and channel strategy.
Step 3 Material Production: All display materials are produced in-house or through trusted production partners.
Step 4 Field Deployment: Trained execution teams deploy across target outlets with quality checklists.
Step 5 Compliance Reporting: Post-execution photo reporting confirms placement quality and coverage.
Win the Last Three Feet of the Sale
Your trade marketing strategy is only as strong as its execution. Let us build a retail presence that converts browsers into buyers.